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商品編號： 9-412-079 出版日期： 2011/10/24 作者姓名： Kanter, Rosabeth Moss;Khurana, Rakesh;Lal, Rajiv;Baldwin, Eric 商品類別： Other 商品規格： 22p 再版日期： 2012/01/30 地域： United States 產業： Food industry 個案年度： 2010 -
商品敘述：
This case explores a shift in strategic direction at PepsiCo, the second-largest food and beverage company in the world. It concentrates on the formation of a new group, the Global Nutrition Group, whose purpose was to bring focus to the company''s efforts to significantly expand its offerings in nutritious food and beverages. The case explores the background to that decision and the complexities the company faced in altering its product portfolio over the long run (which also included efforts to make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new strategic vision, encapsulated in the phrase, "Performance with Purpose." The phrase, in brief, expressed a commitment to deliver financial results in a way that was good for the world as well as good for the company.
涵蓋領域：
Corporate strategy;Strategic planning;Organizational change
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